Banking

How do you get the right offer to the right individual?

Financial offers are highly individual. For an offer to have traction, it has to speak to a consumer’s personal financial situation. It has to grab them.

That can’t happen when a single blanket offer is sent to every customer. That’s why directFX Solutions leads the industry in personalizing direct mail offers on a customer-by-customer basis, because we insist on the highest response rate possible.

Our variable data printing team understands how to take even complex multi-stage variables and filter them into simple programming steps. You can change offers based on the type of account a customer has, their credit rating or their past activity and then customize the offer language and specifics based on their location—or any other factor you choose. Multiple letterheads, envelopes and rates are not a problem.

When we personalize a direct mailing we use computer automated quality checks overseen by the expert eyes of our variable data pros. We code track each individual mail piece, first to match it against quality control checklists and then to follow its progress to the customer’s door. Up to the minute reporting lets you predict delivery dates with precision, coordinating mail offers with other channels.

The end result of our customization? Mailings take less of your time, ship at lower rates and perform better.