Where does your data live? Data is often stored in multiple places because marketers today use more channels than ever before. You may have a sales database, an email list, a direct mail list, customer service tickets—and none of them talk to each other. This kind of fractured data system deprives your company of a complete view of your customers.
directFX Solutions offers total data integration, giving you a snapshot of every customer. Your marketing team can see every past interaction with a customer in one place, so that you can respect their preferences and make their experience a positive one.
The process includes:
- Evaluation of current data storage and data management systems, and assessment of work flow between these systems.
- Complete report detailing your data structure and recommending changes that will have the greatest impact on marketing effectiveness.
- Construction of new unified data systems where needed.
Data integration not only gets you the maximum value out of existing data, it also improves customer interactions. directFX Solutions can customize data solutions for any company.