Have you ever gotten something addressed to “Dear Resident”? How quickly did it make its way to the trash can? Now compare that with a high production customized mailing that speaks directly to you as an individual. Which one is more likely to make the sale?
This is the power of variable data printing, directFX Solutions’ specialty. With variable print you don’t have to sacrifice the efficiency and low cost of direct mail marketing to get the individual connection of an in-person conversation.
The Level of Personalization You Need
Every direct mail campaign benefits from variable data printing. You can ship creative, unique printed pieces, where customization becomes a marketing tool. The images and text can be changed based on the recipient’s customer history, their location or their demographic—or more. There is no limit to how many variables directFX can put to work for you. This kind of fine-grain targeting makes your message resonate.
No matter what your direct mail marketing goals are, variable data with directFX Solutions is a cost-effective way to get there.