Variable Data Programming

Consumers only read a piece of mail if it speaks to them. And the funny thing about human nature is that not every message speaks to every individual. So how do you get your message to strike a chord with thousands of people? Simple: customize it.

Variable Data Programming is a fully automated way to customize direct mail. This lets you:

• Personalize copy and images. Nothing says junk mail like “Resident” or “Dear Consumer.” If you’ve invested in quality lists then variable data programming will let you get the most out of them. That means more than just a personalized greeting: variable lets you refer to the customer’s city, town or past purchases. Customization makes a massive campaign seem personal.
• Tailor content to specific demographics. Variable print can spin one offer many different ways, or match different offers to different individuals. With our programming experts on your side, you can adjust your message based on zip code, age, past customer behavior, or any other piece of data you have.
• Split test your message. Sometimes there’s just no substitute for real world experience. Split testing two different versions of an ad gives you definitive proof which one has the most appeal with a group of consumers, allowing today’s direct mail campaign to make tomorrow’s even better.

At directFX Solutins we give you the power to customize as many fields as you want, with as many variables as it takes. We can program even highly complex campaigns to print out flawlessly, achieving the efficiency of mass marketing without losing that personal touch.