Direct mail, email, and mobile marketing can all be effective on their own, but no single channel can hit all of your Little Rock customers. Together, however, these channels can keep your message in front of your Little Rock audience consistently, increasing impact and delivering bigger results. Whether you are promoting a product or service, a new business, a special offer or even a non-profit, cross-media marketing can help you Little Rock, Arkansas marketing campaign achieve results.
At DirectFX Solutions we have been leaders in Little Rock cross-media marketing strategy for over 10 years. We use the best and newest technology to optimize your lists, time your marketing campaigns, and make sure each channel hits your Little Rock customers at exactly the right time.
Let us help you meet your goals on your next Little Rock cross-media marketing campaign. Call 901-344-8169 or request a free estimate for your Little Rock cross-media campaign today!
What Is Cross-Media Marketing, and When Should a Little Rock Business Use It?
Cross-media marketing means using more than one type of media to get your Little Rock marketing message out. This could mean email blasts plus direct mail, direct mail plus mobile marketing, or all three of theseor even combining them with more traditional channels like Little Rock newspaper and radio ads. The point of a cross-media campaign is to expose your Little Rock-area audience to your message as many times as possible. This increases the likelihood that any given customer will act, boosting the results of your Little Rock marketing campaign.
There are many situations where Little Rock, Arkansas businesses choose to use cross-media marketing:
- You want higher overall results for your Little Rock-area direct marketing campaign
- You are experiencing declining returns on a single channel such as your Little Rock email blasts
- Your organization is seeking to grow or expand its reach in the Little Rock-area
- You already use multiple media channels in Little Rock, Arkansas, but they are not well coordinated
Ultimately, a good cross-media marketing campaign coordinates and times each type of media so that you create a “surge” of sales, signups or other results in Little Rock.
Achieve More with Cross-Media Marketing in Little Rock
You deserve to get the numbers you need for your Little Rock cross-media marketing campaigncall 901-344-8169 or request a free estimate and let us help you today.