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LoginDirect mail, email, and mobile marketing can all be effective on their own, but no single channel can hit all of your Memphis customers. Together, however, these channels can keep your message in front of your Memphis audience consistently, increasing impact and delivering bigger results. Whether you are promoting a product or service, a new business, a special offer or even a non-profit, cross-media marketing can help you Memphis, Tennessee marketing campaign achieve results.
At DirectFX Solutions we have been leaders in Memphis cross-media marketing strategy for over 10 years. We use the best and newest technology to optimize your lists, time your marketing campaigns, and make sure each channel hits your Memphis customers at exactly the right time.
Let us help you meet your goals on your next Memphis cross-media marketing campaign. Call 901-344-8169 or request a free estimate for your Memphis cross-media campaign today!
What Is Cross-Media Marketing, and When Should a Memphis Business Use It?
Cross-media marketing means using more than one type of media to get your Memphis marketing message out. This could mean email blasts plus direct mail, direct mail plus mobile marketing, or all three of theseor even combining them with more traditional channels like Memphis newspaper and radio ads. The point of a cross-media campaign is to expose your Memphis-area audience to your message as many times as possible. This increases the likelihood that any given customer will act, boosting the results of your Memphis marketing campaign.
There are many situations where Memphis, Tennessee businesses choose to use cross-media marketing:
- You want higher overall results for your Memphis-area direct marketing campaign
- You are experiencing declining returns on a single channel such as your Memphis email blasts
- Your organization is seeking to grow or expand its reach in the Memphis-area
- You already use multiple media channels in Memphis, Tennessee, but they are not well coordinated
Ultimately, a good cross-media marketing campaign coordinates and times each type of media so that you create a “surge” of sales, signups or other results in Memphis.
Achieve More with Cross-Media Marketing in Memphis
You deserve to get the numbers you need for your Memphis cross-media marketing campaigncall 901-344-8169 or request a free estimate and let us help you today.
