Direct mail, email, and mobile marketing can all be effective on their own, but no single channel can hit all of your Jackson customers. Together, however, these channels can keep your message in front of your Jackson audience consistently, increasing impact and delivering bigger results. Whether you are promoting a product or service, a new business, a special offer or even a non-profit, cross-media marketing can help you Jackson, Mississippi marketing campaign achieve results.
At DirectFX Solutions we have been leaders in Jackson cross-media marketing strategy for over 10 years. We use the best and newest technology to optimize your lists, time your marketing campaigns, and make sure each channel hits your Jackson customers at exactly the right time.
What Is Cross-Media Marketing, and When Should a Jackson Business Use It?
Cross-media marketing means using more than one type of media to get your Jackson marketing message out. This could mean email blasts plus direct mail, direct mail plus mobile marketing, or all three of theseor even combining them with more traditional channels like Jackson newspaper and radio ads. The point of a cross-media campaign is to expose your Jackson-area audience to your message as many times as possible. This increases the likelihood that any given customer will act, boosting the results of your Jackson marketing campaign.
There are many situations where Jackson, Mississippi businesses choose to use cross-media marketing:
- You want higher overall results for your Jackson-area direct marketing campaign
- You are experiencing declining returns on a single channel such as your Jackson email blasts
- Your organization is seeking to grow or expand its reach in the Jackson-area
- You already use multiple media channels in Jackson, Mississippi, but they are not well coordinated
Ultimately, a good cross-media marketing campaign coordinates and times each type of media so that you create a “surge” of sales, signups or other results in Jackson.