Direct mail, email, and mobile marketing can all be effective on their own, but no single channel can hit all of your Grand Junction customers. Together, however, these channels can keep your message in front of your Grand Junction audience consistently, increasing impact and delivering bigger results. Whether you are promoting a product or service, a new business, a special offer or even a non-profit, cross-media marketing can help you Grand Junction, Tennessee marketing campaign achieve results.
At DirectFX Solutions we have been leaders in Grand Junction cross-media marketing strategy for over 10 years. We use the best and newest technology to optimize your lists, time your marketing campaigns, and make sure each channel hits your Grand Junction customers at exactly the right time.
What Is Cross-Media Marketing, and When Should a Grand Junction Business Use It?
Cross-media marketing means using more than one type of media to get your Grand Junction marketing message out. This could mean email blasts plus direct mail, direct mail plus mobile marketing, or all three of theseor even combining them with more traditional channels like Grand Junction newspaper and radio ads. The point of a cross-media campaign is to expose your Grand Junction-area audience to your message as many times as possible. This increases the likelihood that any given customer will act, boosting the results of your Grand Junction marketing campaign.
There are many situations where Grand Junction, Tennessee businesses choose to use cross-media marketing:
- You want higher overall results for your Grand Junction-area direct marketing campaign
- You are experiencing declining returns on a single channel such as your Grand Junction email blasts
- Your organization is seeking to grow or expand its reach in the Grand Junction-area
- You already use multiple media channels in Grand Junction, Tennessee, but they are not well coordinated
Ultimately, a good cross-media marketing campaign coordinates and times each type of media so that you create a “surge” of sales, signups or other results in Grand Junction.