Many of our Benton clients already have a list for their direct marketing campaign, but the list may not be optimized for postal discountsor it has data that is hopelessly out-of-date. That’s why directFX Solutions has our own in-house data team that offers professional list cleansing and list cleanup for Benton, Arkansas, businesses. We can get your Benton data in shape and accurate, and boost the results you get from your direct marketing campaign.
The Value of Clean Data in a Benton Direct Marketing Campaign
Whether it’s email, direct mail or mobile marketing, bad data dilutes the results for any Benton direct marketing campaign. If data is wrong, incomplete or outdated, it means you’re spending money to send your Benton appeal to no one. On the other hand, if the customer receives the appeal and sees an error, or has already requested not to be contacted, you’re paying to actively alienate your Benton customer base. Both results hurt the success rate of your Benton direct marketing campaign.
DirectFX Solutions can ensure that you have the cleanest, most accurate data possible for your Benton direct marketing campaign. Our Benton, Arkansas, data cleanup specialists can:
- Remove duplicates from your Benton list
- Check Benton data against Do Not Contact, Do Not Call, and Do Not Mail lists
- Change all ZIP codes to ZIP+4 for faster postal deliveryin Benton or anywhere
- Alert you to potential errors in your Benton data
- Identify many outdated and erroneous Benton addresses and/or numbers and often update them
- Group Benton mailing addresses by their local USPS Sectional Center Facility for lower postage to on-time delivery
- Sort Benton direct mail lists by delivery time so all mailers hit simultaneously
- Optimize your Benton list for postal discounts
- Update Benton addresses against NCOA, Fast COA and FastForward
We only use CASS/PAVE certified software to handle your Benton data, and can cleanse or optimize any list you have.