They will remember why they care.
Non-profit marketing is about relationships. Effective direct mail needs to remind people of those relationships and draw them closer to your organization.
Personalization is everything. Whether it’s a membership renewal, a one time funding appeal, an event or a call to action, each of your supporters came to you for their own reason. Effective direct mail can’t just yell a message over and over, it has to speak to the individual’s own beliefs.
At directFX Solutions we offer effortless personalization of your appeals across dozens or even hundreds of variables. With our variable data printing experts we can take the most complex segmentation and customize the message or even the images for each recipient. That means you can remind them why they gave last time—and why it’s important to give this time too.
While we’re at it we’ll optimize your shipping and sorting to give you maximum discounts on every segment. Because every dollar you save on shipping is a dollar you can put toward the cause.