Direct mail, email, and mobile marketing can all be effective on their own, but no single channel can hit all of your Pine Bluff customers. Together, however, these channels can keep your message in front of your Pine Bluff audience consistently, increasing impact and delivering bigger results. Whether you are promoting a product or service, a new business, a special offer or even a non-profit, cross-media marketing can help you Pine Bluff, Arkansas marketing campaign achieve results.
At DirectFX Solutions we have been leaders in Pine Bluff cross-media marketing strategy for over 10 years. We use the best and newest technology to optimize your lists, time your marketing campaigns, and make sure each channel hits your Pine Bluff customers at exactly the right time.
Let us help you meet your goals on your next Pine Bluff cross-media marketing campaign. Call 901-344-8169 or request a free estimate for your Pine Bluff cross-media campaign today!
What Is Cross-Media Marketing, and When Should a Pine Bluff Business Use It?
Cross-media marketing means using more than one type of media to get your Pine Bluff marketing message out. This could mean email blasts plus direct mail, direct mail plus mobile marketing, or all three of theseor even combining them with more traditional channels like Pine Bluff newspaper and radio ads. The point of a cross-media campaign is to expose your Pine Bluff-area audience to your message as many times as possible. This increases the likelihood that any given customer will act, boosting the results of your Pine Bluff marketing campaign.
There are many situations where Pine Bluff, Arkansas businesses choose to use cross-media marketing:
- You want higher overall results for your Pine Bluff-area direct marketing campaign
- You are experiencing declining returns on a single channel such as your Pine Bluff email blasts
- Your organization is seeking to grow or expand its reach in the Pine Bluff-area
- You already use multiple media channels in Pine Bluff, Arkansas, but they are not well coordinated
Ultimately, a good cross-media marketing campaign coordinates and times each type of media so that you create a “surge” of sales, signups or other results in Pine Bluff.
Achieve More with Cross-Media Marketing in Pine Bluff
You deserve to get the numbers you need for your Pine Bluff cross-media marketing campaigncall 901-344-8169 or request a free estimate and let us help you today.