Direct mail, email, and mobile marketing can all be effective on their own, but no single channel can hit all of your Oxford customers. Together, however, these channels can keep your message in front of your Oxford audience consistently, increasing impact and delivering bigger results. Whether you are promoting a product or service, a new business, a special offer or even a non-profit, cross-media marketing can help you Oxford, Mississippi marketing campaign achieve results.
At DirectFX Solutions we have been leaders in Oxford cross-media marketing strategy for over 10 years. We use the best and newest technology to optimize your lists, time your marketing campaigns, and make sure each channel hits your Oxford customers at exactly the right time.
Let us help you meet your goals on your next Oxford cross-media marketing campaign. Call 901-344-8169 or request a free estimate for your Oxford cross-media campaign today!
What Is Cross-Media Marketing, and When Should a Oxford Business Use It?
Cross-media marketing means using more than one type of media to get your Oxford marketing message out. This could mean email blasts plus direct mail, direct mail plus mobile marketing, or all three of theseor even combining them with more traditional channels like Oxford newspaper and radio ads. The point of a cross-media campaign is to expose your Oxford-area audience to your message as many times as possible. This increases the likelihood that any given customer will act, boosting the results of your Oxford marketing campaign.
There are many situations where Oxford, Mississippi businesses choose to use cross-media marketing:
- You want higher overall results for your Oxford-area direct marketing campaign
- You are experiencing declining returns on a single channel such as your Oxford email blasts
- Your organization is seeking to grow or expand its reach in the Oxford-area
- You already use multiple media channels in Oxford, Mississippi, but they are not well coordinated
Ultimately, a good cross-media marketing campaign coordinates and times each type of media so that you create a “surge” of sales, signups or other results in Oxford.
Achieve More with Cross-Media Marketing in Oxford
You deserve to get the numbers you need for your Oxford cross-media marketing campaigncall 901-344-8169 or request a free estimate and let us help you today.